I Swear I Am Not Making This Up

Everything I am about to write is true. No panels have been edited.

The latest issue of Jughead and Friends Digest opens with a story called “Getting His Goat,” credited to long-time Archie writer and Sabrina the Teenage Witch co-creator George Gladir and artist Tim Kennedy.

In the story, Riverdale High School is having a “Pet Day,” where the students are encouraged to bring their pets to school, which will encourage literacy in a way that isn’t exactly made clear. Jughead, of course, wants to bring Hot Dog, but is stuck minding a trio of goats named Amos, Bobby and Donny that were left with him by his uncle, who is apparently a farmer, albeit an irresponsible one.

Rather than just skipping Pet Day, Jughead enlists Archie and Chuck to help out, and after labeling each goat with its initial, they head to the school. Predictably, chaos ensues when the goats spook the dogs and the dogs spook the cats, and all the animals end up trampling the visiting superintendent, who orders Principal Weatherbee to get every last animal out of the school.

And then this happens.

 

 

Yes: Since they’ve gotten rid of Goats A, B and D, Weatherbee assumes they missed one, and begins searching for Goat C, as seen in the right half of the story’s last panel:

 

 

Meanwhile, on the other side of the panel:

 

 

There may be some of you out there who don’t understand why this is kind of a big deal. You are the lucky ones.

For the rest of you, I know. I couldn’t believe it either. This is Archie Comics, the people who make jokes about text messaging that only seem to have the vaguest understanding of what it actually is, and since Gladir’s been working there for at least 47 years, it’s not like he’s a new renegade trying to subvert the system. And yet, there is no way it’s not intentional, especially in the wake of Adam Koford’s Laugh-Out-Loud Cats doing the same joke in 2007.

[EDIT: Actualy, there's a chance it's an amazing coincidence. See Chuck's comment below.]

Either way, I am now freaking out.

46 comments

  1. julius brown says:

    Are you sure that is actually Principal Weatherbee and not his evil twin, Ben Dover?

  2. Cameron says:

    There is no way this is a coincidence. Archie comics have become tainted.

  3. jazzbo says:

    I was going to comment on Mrs Sanchez, until I noticed the alt-text. Well played.

  4. Paul says:

    How strange, but “Goat C” is an old enough reference now that they might think it’s super hip to drop into their stories.

  5. Devin McCullen says:

    Well you thought there were some screwed-up Google searches that got people here before…

  6. Sleestak says:

    Archie, the wholesome alternative.

  7. Chuck says:

    The story is an urban legend about college pranks, so it’s possible they weren’t just going for the reference.

  8. Arynne says:

    I’ve heard references to this joke before, but nobody will explain it to me, leaving me wondering what could be so awful that they feel I must be protected from it.

    It can’t be any worse than the ten million jokes where the punchline is “Relax and enjoy it”…

  9. Arynne, it’s an ancient relic that has been passed down for Internet generations. It is the face of horror; the kind of thing that has driven men mad. Seriously: if you don’t know it you REALLY don’t want to find out.

  10. Chris Sims says:

    The story is an urban legend about college pranks, so it’s possible they weren’t just going for the reference.

    Huh. Still, that’s an amazingly precise setup!

  11. Jessie says:

    Arynne,

    I shared your innocence until about 20 minutes ago. This entry gives a sanitized account sans traumatic visuals.

    http://en.wikipedia.org/wiki/Goatse

  12. skizelo says:

    I honestly can’t imagine who’s Archie’s target audience, who likes both tame slice-of-life comedy and coded references to horrifying jpegs.
    Also, surely having Betty and Veronica go to an understocked foodarium to buy chocolate pudding would be the more current line in this direction.

  13. Jeff says:

    Dude, has nobody here ever read any Lovecraft? The surest way to make a man pursue forbidden knowledge and drive himself insane is to WARN HIM NOT TO DO IT.

  14. David says:

    You assume that we don’t want people to drive themselves insane.

  15. The lack of people that “get it” in these comments is surprising to me. Huh.

    Goatse.cx was only like, the best thing ever. Well, next to Kids in the Sandbox.

  16. Quiet, Jeff. Those of us tainted by the horrors are trying to lure others into its thrall. It’s the circle of life… er… terror.

  17. Feynix7 says:

    Goat C… Oh… OH. Goatse. As in goatse.cx. Oh. Yeah. Nice, Archie. Nice.

  18. Alan says:

    I suspect it’s just that writing Archie drives you insane sooner or later, and this is the sort of thing that eventually results.

  19. Pj Perez says:

    Honestly, should I feel inferior for not getting it … or blessed?

  20. This reminds me of the issue where Betty and Veronica search for the elusive boo-cocky. Good times.

  21. SteveNS says:

    I purchase the occasional Archie digest — usually after flipping through one while I’m in the lineup at the grocery store — but I’m going to have to make a special trip just for this issue.

    If we don’t show the editors what we like by supporting stories like this, then we’ll never get the Miss Beazly as Tubgirl issue we’ve all been waiting for.

    Unless that’s just me.

  22. Hey, now! I’m trying to enjoy breakfast, and you bring this up? Oy. Now my Froot Loops are also suspect….

  23. ArizonaTeach says:

    Hey…remember that one where nobody did the dishes and Betty and Veronica had to share one cup?

  24. Adler says:

    I really, really want to believe that this was one big accident. Though the last time I heard the joke about looking for a labeled animal that doesn’t exist, it was a pig and not a goat…

  25. Mike McGee says:

    Archie: “Man — what girl WOULDN’T want this cup? The one I give it to’ll be eating out of my hand! But do I give it to Betty…or Veronica? What a stumper! Here I am, two girls, but only one…”

  26. Wolter says:

    Holy Freaking God.

    In many ways this is more disturbing to me that the original reference. Why isn’t the Punisher stopping this kind of evil from infiltrating Riverdale!?!?!

  27. bookrats says:

    Given the current Punisher storyline, I think we must look to Microchip as the contaminating factor.

  28. Tim C says:

    I’m inclined to think the college prank served as editorial cover for the goatse.cx reference. From Chris’s description, there’s no reason why it should have been a goat and not a pig or a calf or a chicken, and no reason it should have been ABCD and not 1234. Besides, if anyone would get the reference, it’d be Archie readers.

    Because everyone knows that only the worst sort of deviants are Archie readers.

  29. Tim says:

    This reminds me of the issue where the Riverdale cafeteria had a lot of citrus fruit that was about to bad, so Mr. Weatherbee saves the day by organizing a “lemon party”.

  30. TheDude says:

    I didn’t know what the hell you guys were talking about so I googled it :-S

    Curiosity not only kills the cat but also makes my eyes bleed. Ignorance truly is bliss.

  31. Alex Beethoven says:

    Can’t there be just one place where these kinds of things aren’t included?

    Inside cultural “jokes” – too much these days.

  32. David says:

    You guys do realize Chris beat you to that one by a good year?

  33. David says:

    That’s odd. Let’s try it again?

    If it doesn’t work, the link is http://www.the-isb.com/?p=339

  34. Mike McGee says:

    There’s no need for pity, quietprofanity. (I just realized someone made the same reference like two posts ahead of me. I really should have worked harder on the Tubgirl joke instead, but honestly, I got nothing.)

  35. philip says:

    I can only assume that the maintenance guy talking to “Mrs. Sanchez” is named “Rusty.”

  36. Oh, the deviants have been sneaking this stuff into Archie for years. Or am I the only one who saw the issue where Reggie mocks Moose for “tossing the salad” in Home Economics?

  37. dwinn says:

    Is it possible Goat C wandered down to the docks and boarded a steamer headed for Cleveland?

  38. Martin says:

    You know, I don’t care how informative or interesting any of the links in the comments are, there’s no way on God’s Good Earth I’m clicking on any one of them.

    Not here, not now, not ever.

  39. Mark says:

    The first thing I thought of was the old college prank where people are left looking for a non existant animal.

    I’m, unfortunately, aware of Goatse but that didn’t immediatly come to mind!

    Lol, just shows how tainted we have become in the ‘net age when things like this are suggested!

    Still it gave me a good laugh, especially the last panel :D

  40. ArizonaTeach says:

    You just know that Mrs. Sanchez is a wildcat in the bedroom…yeah, she’s nasty…a dirty girl…dirty, dirty Sanchez.

  41. StacyD says:

    0.0

    As my brother would say, the Internet is a haven for the deviant.

    And yes, I’m well aware of the inherent irony of using the Internet in order to decry it, so don’t try anything.

    Stac

  42. Chris says:

    So… is this honestly intentional? It might be.

  43. VersasoVantare says:

    Ah, Goatse, how you bring back the memories. At first, you terrified me. Later, I got used to you, and over time, I think I even got to love you a little.
    I could certainly have my supper while looking at you.

    On another note, I thought the Goatse rap was pretty good.

  44. gogohamster says:

    GoGo Hamsters are the new number 1 Christmas present ever!

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