And Now…

Jughead Jones


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Yes, that is real. And what’s more, it actually came out this week. Even better, it came out in one of the digests, and since everything but the lead story in an Archie digest is a reprint, that means that, unless some clever Dan went in and updated Jughead’s shirt from its original “Where’s The Beef?”, that it may have actually happened in the full-size mags months ago.

Either way, I’m calling it: At only a year and a half since the event being referenced, this is the most current pop-culture reference that Archie Comics have ever made, beating out the same issue’s American Idol joke by a good five years.